It all comes down to the timing of their harvest. By allowing crops to reach peak ripeness before picking, the fullest flavors are brought out. In contrast, produce that is shipped long distances to local retailers is typically picked before reaching optimal freshness, which can result in less juicy and flavorful produce. At your local Harvest Time farm stand, don’t be surprised if the fruit was picked mere hours before you purchased it – ensuring maximum taste!

Pictured: Oak & Reed